Privacy policy
# PRIVACY POLICY
## The Fitness Universe
*Last updated: May 2026*
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At The Fitness Universe, we take the privacy of our customers very seriously. This policy describes what information we collect, how we use it, and how we protect it.
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## 1. INFORMATION WE COLLECT
When you visit or make a purchase from thefitnessuniverse.com, we may collect the following information:
**Personal information:**
- Full name
- Email address
- Shipping and billing address
- Telephone number
- Information payment (processed securely by third parties)
**Browsing information:**
- IP address
- Type of browser and device
- Pages visited and browsing time
- Referral source (how you arrived at our site)
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## 2. HOW WE USE YOUR INFORMATION
We use the information collected to:
- Process and manage your orders
- Send you confirmations and updates about your order
- Provide you with customer service
- Improve the browsing experience on our site
- Send you offers and promotions (only if you give your consent)
- Prevent fraud and protect the security of the platform
- Comply with legal obligations
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## 3. SHARE INFORMATION WITH THIRD PARTIES
We do not sell nor do we rent your personal information to third parties. However, we share data with trusted service providers who help us operate our business:
| Supplier | Purpose |
|---|---|
| Shopify | E-commerce and payment processing platform |
| Meta (Facebook/Instagram) | Advertising and conversion tracking |
| Shipping providers | Order delivery |
| Email marketing services | Sending communications (with your consent) |
These providers are obliged to protect your information and can only use it for the specific purposes that we indicate to them.
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## 4. COOKIES AND TRACKING TECHNOLOGIES
Our site uses cookies and similar technologies to:
- Remember your browsing preferences
- Analyze site traffic
- Show relevant ads on other platforms (Meta Pixel)
- Improve site performance
You can set your browser to reject cookies, although this may affect some site functions.
**Meta Pixel:**
We use the Meta Pixel to measure the effectiveness of our ads and show you relevant advertising on Facebook and Instagram. If you wish to opt out of receiving personalized ads, you can do so in your Facebook account settings.
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## 5. SECURITY OF YOUR INFORMATION
We implement technical and organizational security measures to protect your personal information:
- SSL encryption in all transactions
- Restricted access to personal data
- Payment processing through certified platforms (Shopify Payments, PayPal)
However, no data transmission system over the Internet is 100% secure. We recommend that you keep your passwords secure and not share them.
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## 6. YOUR RIGHTS
You have the right to:
- **Access** the personal information we have about you
- **Correct** incorrect or outdated data
- **Delete** your personal information (subject to legal obligations)
- **Oppose** the processing of your data for marketing purposes
- **Portability** of your data in readable format
To exercise any of these rights, please contact us at: contact@thefitnessuniverse.com
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## 7. DATA RETENTION
We retain your personal information for the time necessary to:
- Fulfill the purposes described in this policy
- Comply with legal obligations and tax
- Resolve disputes and enforce our agreements
In general, customer data is retained for a period of up to 5 years after the last transaction.
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## 8. MINORS
Our site is not directed to minors under 18 years of age. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us to delete it.
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## 9. CHANGES TO THIS POLICY
We reserve the right to update this privacy policy at any time. Changes will be published on this page with the last updated date. We recommend that you review this policy periodically.
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## 10. CONTACT
If you have questions, comments or requests related to this privacy policy, you can contact us:
- 📧 Emoji',sans-serif; 🕐 **Open Hours:** Monday to Friday, 10:00 AM – 7:00 PM (City Time) México)
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*The Fitness Universe is committed to protecting your privacy and treating your data with total transparency and responsibility.*